Media Monday: Susan Petersen on Building a $5 Million Baby Moccasin Empire

Welcome to Media Monday at Studio 4 PR! Every Monday, I’ll be sharing stories of entrepreneurs doing cool things. If I can’t find any stories of entrepreneurs doing cool things, I’ll share other stories that will either cause you to pause, cry, or bust a gut laughing. Most of the time, they’ll be relevant to finding and being found by your ideal client, but my main goal is to make them meaningful.

If you have a story to share about an entrepreneur, or something that affects small businesses, please send it to with MEDIA MONDAY in the subject line. I won’t post anything that’s offensive, small-minded, mean-spirited, or negative, so please be nice. Just sayin’.

ideal client, creative entrepreneur, woman

Click to listen

Most great ideas are born out of a need that is not being met. Such is the case with Susan Petersen, a new mom who was trying to find moccasins for her young son that fit and would stay on his feet. She couldn’t find any so she did what most of us think about but DON’T do. She created her own. So, how did the cute little shoes for her son morph into a $5 million baby moccasin empire called Freshly Picked? Listen to this interview Petersen did with Katie Krimitsos of Biz Women Rock and find out.

ideal client, creative entrepreneur, woman

Susan Petersen

Whether you’re a new entrepreneur who’s trying to figure it out or an old pro, you’ll appreciate Petersen’s sense of humor and transparency about all the mistakes she made early on and how it shaped her in to the success she is today.

Please share your comments or opinions with me below. I would love to know how my content is helping you to Get R.E.A.L (realistic, engaging, authentic, and of the mindset you want to have a long-lasting relationship with your clients.) Don’t be afraid to ask questions or suggest topics for future blog posts. I am here to serve YOU.

Thank you for sharing this space with me.


The Get R.E.A.L Girl

The Get R.E.A.L Girl





Stay tuned tomorrow for Trending Tuesday, featuring the stories everyone is talking about.  Send items of interest to with the day it’s intended for in the subject line.

Need more help finding and being found by your ideal client? Schedule a complimentary 30 minute consultation with me to get some realistic, engaging, authentic, and long-lasting (in other words, real)  ideas you can implement today.

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Robin Taney

Robin Taney


Robin Taney, (aka the “Get R.E.A.L Girl”) is the owner and founder of Studio 4 PR.  She works with creative, independent, and “kitchen table” entrepreneurs who are highly motivated to be found by their perfect client. You can connect with her on Facebook, Twitter, LinkedIn, and Pinterest, and sign up for mailing list  You are welcome to use this post on your blog, provided you do not alter it in any way and include a link to this blog.


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